My company is currently trying to redefine their brand and even change the name to something more suitable. Being one of two graphics people in a computer software consulting company, and especially being right out of college, I’ve found it a little difficult to figure out what the hell it is that I’m doing here. In general, there is no simple explanation for what I do. However, when a project comes along such as trying to redesign the company website (before we have decided on a name, much less a brand or even colors at the very least), I find it all too obvious what my purpose is here.
The company has an average age of 28 years old, but the designs we have been putting out are so…..90’s. So, how does such a young company generate such an old facade? More importantly, how do I tactfully if not delicately convince them that their vision on a few things (though not all) is…ummm….dated?
My first job was as a web developer assistant. The developer I assisted was one who stayed on top of the latest and greatest technology and, well, developments in the field. I was used to that type of guidance, so it is difficult for me to understand A) how these brilliant-minded people don’t, and B) how to express to them the importance of using every available time and resource to pursue new information. They’re Information Experts (as the company name implies), but they put more emphasis on the technology than on the information they are distributing through the technology they build.
I currently don’t have the answers. However, this is something that I will be researching in the near future. I also welcome any insight that anyone might have to offer.